About Brand Robear
Brand Robear is a Detroit-based design studio focused on building clear, durable brand systems for organizations doing real work in the world. The practice sits at the intersection of craft, culture, and strategy, with an emphasis on usefulness over spectacle.
Founded by Robert Alcantar, Brand Robear partners with teams who need design that holds up under pressure. From national institutions to community-rooted organizations, the work is grounded in listening, disciplined design thinking, and execution that respects both people and context.
The approach is community-centered, data-informed, and practical by design. Every project starts with clarity, aligns around purpose, and results in systems that can be used, adapted, and sustained over time.
EXPERIENCE
Columbia University
Consumer Reports
Rockefeller Foundation
Teach For America
Uncommon Schools
Urban Core Collective
KConnect
+ more
“Rob is a talented thought leader and adept design thinker. He carries a consistent passion to understand the depths of his audiences and ensures that these insights fuel brand strategies and approach. This develops a unique authenticity and value in his leadership, direction and output”
“His work consistently reflects his deep understanding of design principles and his keen ability to translate our needs into visually compelling and effective assets. If you’re looking for a creative who is not only talented but also a true partner in the brand, marketing, and design process, Rob is the perfect choice.”
“He is an exceptional leader and creative director. Throughout our collaboration, I was consistently impressed by his artistic vision, design expertise, and project management skills”