Uncommon Schools Rebrand

The Uncommon Schools rebranding project aimed to unify 53 schools under a single identity, addressing the challenge of a fragmented brand with numerous colors and naming treatments across regions. The core goal was to be recognized as "Uncommon Schools" rather than individual regional entities, fostering a cohesive system dedicated to guiding students from elementary through college. This initiative sought to transform the perception of school partners, ensuring a shared vision and a unified brand that honors each region's unique history while establishing a strong, singular presence.